Because for decades we’ve been let to believe that great coffee is the one that is freshly roasted, we find ourselves limiting our options. It’s in the interest of roasters to say that ultra fresh is the secret to good coffee, but it is not.
The point is that no matter how you roasted or prepare it, you cannot turn bad coffee into great coffee, great coffee can only be made by the farmer.
Coffee quality determinants are overwhelming at origin
According to Texas A&M University Norman Borlaug Institute research, factors like time from picking to processing and preparation have a dramatic impact on the quality of the coffee. For each hour that passes after 3 hours of picking, coffee looses almost a point in the Specialty Coffee Association.
Improper fermentation or just not enough fermentation, impacts coffee almost as much, it can lose up to 5 points. Mishandling in these early stages of the coffee custody chain has a dramatic impact on quality, more so that at any other stage. Specialty grade coffee can be turned into industrial grade in matter of hours.
It makes sense that as much as possible value is added at origin. This will guarantee that farmers have enough resources to produce great coffees in a sustainable way
Improving the Coffee Custody Chain
Coffee quality is preserved when the farmer manages the whole process, making high quality coffees (Specialty and Gourmet) more abundant and at lower price. There are also gains in efficiency that translate into lower cost. All this adds up to better coffees at lower prices for consumers and more income for farmers.
Coffee farmers cooperatives produce some of the most amazing coffees you’ll ever taste, they have collective knowledge, experience and resources to produce truly exceptional coffees with the utmost respect for their land. Every part of the art of creating these wonderful coffees are in the hands of devoted craftsmen and craftswomen.
This level of sustainability, efficiency and craftsmanship have created a very singular product, one that stand by itself. Mountain Crafted Coffees are a game changer, they simply are more efficient in delivering value.
Mountain Crafted Coffees™ are coffees that are produced in a socially responsible way and follow sustainability practices.